The promotional game made for Philips, “Battery Man: The Great Battle of Ibiza”, tells a story of a legendary Battery Man who fights for world’s energy balance
Player’s goal is to fight Havoc Perpetuum Mobile on the Ibiza beach, the machine constructed in the wicked Doctor X’s lab. The game had two modes – one for every user of Philips website and another, ranking one, for those who had a special promo code available only with Philips products. There were attractive prizes for players who earn the most points – including a trip to Ibiza. The promotion turned out to be successful and we quickly moved to carrying out another projects for Philips.
Collaboration on Philips projects goes back to 2007, when we were developing a system for managing and motivation of sales representatives. In the years that followed we launched a website dedicated to chargers and batteries, and also started a series of marketing campaigns aimed at promoting Philips branded batteries among the customers.